How a Cat Inspired Me to Redesign this Newsletter Branding
Yes, I am serious. A cat.
It’s been a month since I started this newsletter, and I have received immense support from you all. A tech product newsletter becoming popular with a wide range of audiences was something I never imagined.
So, I was thinking of rebranding this newsletter. SAAS DSGN+ is really niche, but I want more inclusiveness to reach everyone in the world.
But I never imagined this would happen at one night
So, 4 days ago, after completing my day’s work, I sat down to decide on a new brand name, and it was hell. I made hundreds of brand names from Power Up, Hypedrive, SAAS Toolkit, and more, but none captured the vibe I wanted.
The situation gets a little more interesting with the arrival of a cat
It was already 2 AM. My house is right beside a big avenue with many trees. I went to the balcony just to relax, but I’m a really impatient person who wants to get things done immediately. I knew I wouldn’t be able to sleep until I figured this out. As I was thinking about what I should do, I saw a cute white cat walking on the road (there weren’t any vehicles around). I just kept staring at this white furball, curious about what it would do. Then it crossed the road, climbed on a wall, and just observed everything. It was pleasant to watch.
Then it hit me! My inner soul told me, “You are a cat.”
“I am a what?”
Inner soul: “You are a cat, Maruf.”
Me: “I am a cat?”
Inner soul: “I mean, you are the same as that cat. You prowl the tech industry, search for the best tools for everyone, and write about them. This observation is the same as this cat.”
I don't know if anyone will guess this dialogue reference. 😂
Then, without hesitation, I ran to my room, forgetting that revolutionary cat, and started my branding design. I spent the whole night excited, and the result was so satisfying that this pumped-up mindset will last a long time.
SAAS DSGN+ is now SAAS Alley Cat. My logo consists of a majestic cat and a big moon, indicating that it searches for the purest, best, and most advanced productivity tools for you and will do so for a lifetime.
After completing this branding, I felt immense relief, to be honest. I was relaxed knowing I had created a branding that could be loved and enjoyed by everyone while also helping them learn about new products in this tech industry.
This has once again proved that a designer's eye can find inspiration and infinite ideas from the entire universe.
This week, I will introduce two extraordinary products that can shape your life and start my series on one of the best marketing strategies for early-stage online businesses.
Don’t miss it!
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Nice rebrand! Love the story behind it. :)
3:22 AM? You prowler you. I have 'dabbled' with ideas over the years with regards to a SaaS, but to no avail as I am not a coder. But, yes, it has changed so much and the tech now makes it possible to revisit to ideas. Hence why I subscribed to follow you. Good luck with it, you Cat you. Nice themed newsletter too. Good luck with it. are you following AI Supremacy? Interesting insights to AI and Saas (as you damn well know)! Later. Him.