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Music is made with instruments and voices. Not a computer….

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Thank you for sharing your understanding ✨. However, I'm assuming you haven't read the entire piece. There is no mention of computers making instruments or voices. It's the brand message itself that creates noise or a voice. It's similar to how we can differentiate between noisy neighbors and the singing of a bird in your tree. This same psychological factor applies to brand voices. I hope you'll go through this writing again.

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Also, I’m not saying just purchase the rights to use somebody else’s stuff or get real musicians to compose real awesome riffs. A hook, if you will

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A given. My point is is it going to stick to your brain better if it’s computer generated melodies or Stevie Wonder on keyboard?

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